Last updated: 14 May 2026
This privacy policy explains how Autoline Mcr Ltd ("we", "us", "our") collects, uses and protects your personal data when you visit our website or contact us. We are committed to handling your information responsibly and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Autoline Mcr Ltd
2 Broom Lane, Manchester M19 2TW, United Kingdom
Phone: +44 7555 282989
Email: info@autolinemcr.co.uk
Company registration number: [TODO: confirm with client]
ICO registration number: [TODO: confirm with client, if applicable]
The information we collect
We may collect and process the following information:
- Your name, email address and telephone number when you contact us.
- The contents of any enquiry you send us via our contact form, WhatsApp or email.
- Basic technical information such as your browser type and pages visited, where any analytics are in use.
How we use your information
We use your personal data to:
- Respond to your enquiries and provide the information or vehicles you ask about.
- Arrange viewings, test drives, finance applications and sales.
- Provide after-sales support.
- Meet our legal and regulatory obligations.
Lawful basis for processing
We process your data on the basis of your consent, to take steps at your request before entering into a contract, to perform a contract with you, and to meet our legitimate interests in running our business and our legal obligations.
Sharing your information
We do not sell your personal data. We may share it with finance providers where you ask us to arrange finance, and with service providers who help us run our website or business, all of whom are required to keep it secure. We may also disclose information where required by law.
How long we keep your information
We keep your personal data only for as long as necessary for the purposes set out above, or as required to meet our legal and regulatory obligations.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate or incomplete data.
- Ask us to delete your data in certain circumstances.
- Object to or restrict our processing of your data.
- Withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, please contact us using the details above. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
Our website uses only essential cookies needed for it to function. If we introduce analytics or marketing cookies in future, we will update this policy and ask for your consent where required.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with a revised "last updated" date.
Note for go-live: placeholder fields above (company registration number, ICO registration) must be confirmed with the client before publishing.